Anti-consumerism as a gut-feeling has been around for
ages
. But the attempt to rationalise the sentiment in economic terms is a product of our times – and a successful one at that. With titles like
The Spirit Level
,
Affluenza
,
All Consuming
,
The Selfish Capitalist
,
Prosperity without Growth
,
Britain on the Couch
,
Consumed
and many more, anti-consumerist literature has become a thriving consumer-good market.
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