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Christopher Snowdon
7 January 2016
7 comments

‘If advertising doesn’t work, why do companies spend so much money on it?’ This is the zinger that is supposed to end all argument about whether marketing increases the consumption...
Christopher Snowdon
16 September 2014
1 comment

The economist Julian Simon once wrote that ‘the economic study of advertising is not deserving of great attention’, ruefully adding that ‘this is not a congenial point at which to...
Christopher Snowdon
12 June 2013
1 comment

It is brave for a lobby group that has a long track record of using dodgy surveys, junk science and misleading press releases to release a report entitled Stick To The Facts, but that is what state...