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Mark Pennington
14 January 2011
9 comments

Last month I attended a speech by Richard Thaler, of ‘Nudge’ fame. Professor Thaler is an engaging speaker. His assertion that ‘libertarian paternalism’ is merely an...
Patrick Basham
9 December 2010
3 comments

Notwithstanding David Cameron’s infatuation with nudging, the in-vogue tool would appear to have little merit as a guiding principle of policymaking. The Department of Health’s new...
Philip Booth
9 March 2010
5 comments

I have various reservations about the Nudge philosophy that has been embraced by David Cameron. It is clearly attractive to the Conservatives because it seems novel without appearing to smack of...
Dominique Lazanski
9 October 2009
12 comments

A few days ago I attended a “Future Trends” conference. As a digital consultant I need to keep on top of what other people think and feel are the trends influencing brands and people online. I was...