The Institute of Economic Affairs
invites you to attend:
An IEA Book Launch
Superconnect: The Power of Networks and the Strength of Weak Links
by Richard Koch and Greg Lockwood
(published by Little, Brown Book Group)
The event will run from 6.30pm until 8.00pm, with brief remarks by Authors at 7.00pm
What's so special about the rich and famous? Very successful people often think they have done well because of their talent or luck — or simple grit and hard work. But individual characteristics matter far less than the social connections we exploit. Counter-intuitively, it is our weak links — your neighbour's landscaper or that ad agency guy you happened to meet at your sister's birthday party last year — that matter most of all. And a network society — where there are far more spontaneous and diverse weak links than in a regimented society — is vastly more creative and richer in every way.
Richard Koch has written or co-written 20 books on ideas, business strategy and society. Chief amongst them is The 80/20 Principle, which has sold three quarters of a million copies and been published in 31 languages. He is also a highly successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo, and Betfair. He was formerly a partner of Bain & Company and co-founder of LEK. He is British and lives in Portugal.
Greg Lockwood is a venture capitalist specialising in network businesses. He helped to found Sunrise Telecom, the leading alternative telecoms operator in Switzerland, and invested in Betfair, where he was form