Capital supports ethical trading

John Blundell's letter to The Times on Ethical Trading

THE idea of business as “the new social police” is intriguing (Case study: ethical behaviour, Sept 16). But why new? Capitalism has always encouraged ethical behaviour by rewarding fair and honest dealing. Any business that wants to prosper long term must build a reputation for probity and ethical behaviour — few would visit a drunken accountant. When a restaurant ripped me off I not only stopped visiting it but also rubbished it in the visitors’ book at my holiday rental. A business that leaves many customers dissatisfied won’t stay in business for long. Unlike politics we vote several times a day in the market as we decide with whom we trade and with whom we do not. Good ethical behaviour has always been good business.

IEA Brexit prize

Invest in the IEA. We are the catalyst for changing consensus and influencing public debate.

Donate now

Thank you for
your support

Subscribe to
publications

Subscribe

eNEWSLETTER