GENERAL Electric, almost the textbook model of a successful corporation, and the company whose shares are most widely owned and traded on the planet, seems to have suffered an alarming spasm of nonsense.
It could just be a blip in an otherwise glorious history of market performance or it could token brain death among GE's directors. The company has just issued a 75-page document outlining its corporate social responsibility or CSR as it is known.
This is much more than the amiable PR flannel so beloved of annual reports. GE is declaring it has diverse duties to groups other than its shareholders, "beyond compliance" is their telling phrase. Of course, all companies have to conform to the law and to the lesser laws we call regulations. GE proposes to do more. It is undertaking to apply its own Kyoto criteria to minimise emissions... not to trade them but to be "good corporate citizens".
Am I being too literal? Does it matter if corporations start yearning for candy-floss expressions of civic virtue? I believe it does. Companies have evolved as legal personalities expressly to maximise profits for their owners. The joint stock company, with limited liability, has been an institutional dynamo. It is reasonable to argue mankind, or its capitalist patches, have lifted themselves out of generations of poverty through the phenomenon of defined ownerships that companies represent.
Once big corporations think their priorities are a fuzzy mixture of ecology, benevolence, philanthropy and transfer payments, they are near dissolution.
This is not to argue against every sort of good works. Rather it is to ask "who is doing what with whose assets?" I cannot have a whisper of criticism if Bill Gates chooses to spend his personal wealth on tackling Aids or enhancing education in Africa. I applaud every charitable act. Yet what Gates does with his own resources is utterly different from what he does with Microsoft's assets. This is not a petty quibble. Companies are mysterious creatures which, as Professor Ronald Coase has shown, reduce transaction costs within themselves and serve as centres of knowledge or competence.
The analogy is not perfect but if you regard different corporations as different organs within the economic body then they all have separate functions. A General Electric can be good at diverse functions - perhaps as a liver or pancreas. It cannot also be a white corpuscle or a ganglion. The familiar notion of the Division of Labour includes the implicit division of purpose.
It is easy to be too solem