The country has recently been asked to celebrate the beginning of “Fairtrade Fortnight”. Fairtrade is a private certification scheme that, according to the Fairtrade Foundation, brings benefits to poor farmers who provide us with our coffee, cocoa, cotton and other staples.
In return, consumers in the UK may have to pay a bit more in the supermarket. As it happens, I am a fair trade sceptic, though I welcome such private certification schemes in general. David Cameron is fully signed up to fair trade as part of his attempts to “de-toxify” the Conservative brand.