In Public Service Broadcasting Without the BBC?*, Professor Sir Alan Peacock argues that the licence fee in its current form should be abolished and people should only pay for the BBC if they wish to receive the service. A public service broadcasting fund, financed by viewers, should be set up and a range of broadcasters and producers should be invited to bid for funds to produce and broadcast programmes that would not be commercially profitable but are deemed to have a wider public value. The BBC would be made independent but not fully commercial.
Professor Peacock, who led a major government enquiry into the funding of the BBC in the mid 1980s, now believes that technological change has made radical reform of broadcasting achievable: When we made our proposals, we knew that they could not be implemented immediatel