Commenting on the release of Cancer Research UK's report 'The Packaging of Tobacco Products', Mark Littlewood, Director General at the Institute of Economic Affairs, said:
"You hardly need research from anti-tobacco campaigners to tell you that people may prefer elegant and attractive packaging to grim, uniform, dour packs designed by politicians and health lobbyists.
"But this proves absolutely nothing at all. The idea that youngsters take up smoking because they find it impossible to resist the colour scheme on a cigarette pack is risible.
"Sensible steps to deter young people from smoking include improving education and better enforcement at the point of sale.
"If the health campaigners are listened to in this policy area, they can expect the lasting gratitude of organised crime networks, whose task of counterfeiting will be made much easier and who have no qualms at all about peddling their products to kids."