This is the first account of modern Western society which explains why it is good for us, and the whole world. In the last ten years there has been a torrent of writing which deplores the Western economic model and the 'consumer society'. Will Hutton, George Monbiot, Joseph Stiglitz and many others have made their names accusing the neo-liberal world of brutalising the well-off and poor alike.
In Rich is Beautiful Richard D North takes on this assault and drawing on a huge range of material defends Western life. Where it fails, he says, it is because citizens fail in their manners and morals; they are not sufficiently grate